• Sign in, grab your swag, and start your journey at L.I.F.T. by SKP!
• Be sure to announce your arrival by posting a photo! @SchwarzkopfUSA #SchwarzkopfUSA & #LIFTbySKP

• General Manager @schwarzkopfusa
• Global General Manager @alternahaircare

Arrive for the day and get settled—the second half of your adventure is about to begin!

• Attendees can select one session from the morning 10 am group and one from the 2:30 pm afternoon group to attend
• Please note that there is one business session and four Hands-On sessions in each group
• The Hands-On sessions are for stylists only
• The capacity for each Hands-On session is 40 attendees
• Sessions are first-come, first-served
• Please note that there are three (3) venues (Distribution Hall, Assembly Hall or Inn Cahoots) for this event
• *Transportation will be provided
• Building a Brand Beyond Expectations & A Salon's Signature Formula: Attracting Celebrities and Redefining Success with Johnny Cupcakes (@johnnycupcakes) and Surprise Industry Guest at Distribution Hall
  • Get ready for a double dose of inspiration! First, uncover the game-changing brand-building secrets from Johnny Cupcakes, the mastermind behind a globally beloved brand. Then, sit down with a Special Celebrity Artist and their salon team to unlock insider tips on skyrocketing your salon business. This class is your ticket to transforming your brand and your business—don’t miss out on the chance to learn from the best in the industry!
  • An Austin-inspired lunch will be served at the end of each morning session.
• Full Throttle Blonding with Carly Zanoni (@the.blonde.chronicles) at Assembly Hall
  • Have you ever intended to just do a maintenance/retouch appointment and accidentally eliminated all dimension, completely over foiled and added way more blonde than you intended to? Let Carly share Full Throttle Blonding, one of her favorite and most impactful foil placements—minimal foils but placed strategically for the right pops where needed!
  • An Austin-inspired lunch will be served at the end of each morning session.
• Ribbon Lights with Patricia Nikole (@paintedhair) at The Hanger at Distribution Hall
  • Learn how to create a multidimensional, signature lived-in blonde look that you can take back and use on your clients! The results will be a time-saving and gorgeous outcome every time!
  • An Austin-inspired lunch will be served at the end of each morning session.
• Water Paint Pastel Color Toning Technique with Josie Vilay (@josievilay) at Assembly Hall
  • Learn how to create a Water Paint Toning Technique! This application harmonizes soft pastel tones together, leaving a soft, beautiful pearl result. This is great to try on clients who like a little dimension to their toners.
  • An Austin-inspired lunch will be served at the end of each morning session.
• Wig Believe with Brendnetta Ashley (@edgybgirl) at Inn Cahoots
  • Ever been curious about how to color wigs and extensions? From selecting the right starting color to properly toning, this class will detail how to color wigs and extensions for a natural look.
  • An Austin-inspired lunch will be served at the end of each morning session.

Please note:
The Schwarzkopf Professional hands-on training will focus on placement, not finishing.

TOOL LIST: Schwarzkopf Professional will provide a mannequin head, tripod, color bowls & brushes, foils, working product, and towels.

PLEASE BRING: 10 sectioning clips, 2 rat tail combs, cutting combs, wide tooth comb, applicator board (if desired), spray bottle, and any other essentials you can't work without.

OPTIONAL TOOLS: Shears, brushes, clips, and combs.

• Patricia Nikole (@paintedhair) Demonstration at Distribution Hall
  • Watch Patricia demonstrate her favorite salon techniques, then take a moment to learn how this influencer built her brand and business!
• Foilyage Masterclass with Kat Summers (@katkolors) at The Hanger at Distribution Hall
  • Join Kat Kolors in her hands-on Foilyage Masterclass, focused on dark-haired clients and creating stunning lived-in dimension. Learn advanced techniques to seamlessly lift and lighten dark hair while maintaining depth, richness, and the integrity. Kat will also break down custom toning and formulation to achieve flawless, personalized results.
• From a Brat Summer, to a Bronde Fall with Carlos Rojas (@colorbycarlos) at Assembly Hall
  • Beautifully blended color is so hot right now and what better way to achieve this look than with high lift color. Join Carlos as he navigates you through the, at times confusing, land of high lift color. Does Carlos weave, slice, or back comb? What’s his placement? Does he root smudge or shadow? Learn the answers to all these questions.
• Full Throttle Blonding with Carly Zanoni (@the.blonde.chronicles) at Assembly Hall
  • Have you ever intended to just do a maintenance/retouch appointment and accidentally eliminated all dimension, completely over foiled and added way more blonde than you intended to? Let Carly share Full Throttle Blonding, one of her favorite and most impactful foil placements—minimal foils but placed strategically for the right pops where needed!
• Wig Believe with Brendnetta Ashley (@edgybgirl) at Inn Cahoots
  • Have you ever been curious about how to color wigs and extensions? From selecting the right starting color to properly toning, this class will go into detail on how to properly color wigs and extensions for a natural look.

Please note:
The Schwarzkopf Professional hands-on training will focus on placement, not finishing.

TOOL LIST: Schwarzkopf Professional will provide a mannequin head, tripod, color bowls & brushes, foils, working product, and towels.

PLEASE BRING: 10 sectioning clips, 2 rat tail combs, cutting combs, wide tooth comb, applicator board (if desired), spray bottle, and any other essentials you can't work without.

OPTIONAL TOOLS: Shears, brushes, clips, and combs.