Johnny Cupcakes
Founder of the World-Renowned Tee-Shirt Brand Johnny Cupcakes (@johnnycupcakes)
If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—then Johnny “Cupcakes” Earle is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny is known for helping people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.
Enter Johnny’s fakery—a bakery themed, frosting scented T-shirt shop on Boston’s historic Newbury Street where clothing is displayed in refrigerators and lunch-boxed apparel orders are pulled out of a secret smoking oven! A true Willy Wonka-esque experience. While some people leave with T-shirts and others leave hangry and empty handed, 100% of his customers leave with a memory and a story to share.
With global pop-ups, thousands of customers w/ his logo tattooed on themselves, people who camp out for his products, & high-profile collaborations w/ giants such as The Simpsons, Power Rangers, & Nickelodeon, Johnny was named “America’s #1 Young Entrepreneur” by Business Week, “Top Innovator in Retail” by The Boston Globe, & featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
Through his keynote talks and creative consulting, Johnny has shared his strategies w/ clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard, Wieden+Kennedy, Marriott, UKG, + P&G. Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, NBC, Forbes, WIRED, & as a case study in several branding & business books.
If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—then Johnny “Cupcakes” Earle is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny is known for helping people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.
Enter Johnny’s fakery—a bakery themed, frosting scented T-shirt shop on Boston’s historic Newbury Street where clothing is displayed in refrigerators and lunch-boxed apparel orders are pulled out of a secret smoking oven! A true Willy Wonka-esque experience. While some people leave with T-shirts and others leave hangry and empty handed, 100% of his customers leave with a memory and a story to share.
With global pop-ups, thousands of customers w/ his logo tattooed on themselves, people who camp out for his products, & high-profile collaborations w/ giants such as The Simpsons, Power Rangers, & Nickelodeon, Johnny was named “America’s #1 Young Entrepreneur” by Business Week, “Top Innovator in Retail” by The Boston Globe, & featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
Through his keynote talks and creative consulting, Johnny has shared his strategies w/ clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard, Wieden+Kennedy, Marriott, UKG, + P&G. Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, NBC, Forbes, WIRED, & as a case study in several branding & business books.