L.I.F.T. BY SKP
DENVER: Elevate Your Craft!
Join us for an immersive experience designed to spark new ideas and transform the way you work behind the chair and beyond. Gain real-life strategies to grow your business, elevate your brand, and navigate change with confidence.
From social media insights to a live color demo, walk away with practical techniques and fresh inspiration to take your career to the next level.
May 19, 2025
Don’t miss out – Get tickets now
featured experts
Industry leaders hitting the Mile High stage
TRACEY CUNNINGHAM
Featured Artist | U.S. Creative Director of Color & Technique,
Schwarzkopf Professional
@traceycunningham1
Known for her trendsetting techniques and A-list clientele, Tracey recently made the switch to Schwarzkopf Professional—and now, she’s sharing what led to her decision and what sets this color line apart. Don’t miss this exclusive opportunity to learn from one of the most influential colorists in the industry.
MATTY CONRAD
Host | Founder, VICTORY BARBER & BRAND | Award-Winning Men’s Grooming Expert
@mattyconrad
Returning for the second year as our host, Matty Conrad brings his signature energy, industry expertise, and deep connection to the stylist community. Before founding Victory Barber & Brand, he worked closely with Schwarzkopf Professional and is known for engaging stylists at every level, sparking real conversations, and making every moment on stage unforgettable.
keynote speakers
CHELSEA VONNE JAMES
Keynote Speaker | Owner, Forma Collective Salon | Award-Winning Hairstylist & Educator
@chelseavonnejames
Chelsea Vonne James has a story that’s as powerful as her artistry. From overcoming addiction to becoming a platform artist and social media sensation, she transformed her career by rethinking her content—
and now she’s sharing how you can do the same. With her signature humor and no-nonsense advice, Chelsea will break down real-life strategies to grow your audience, attract new clients, and make social media work for you.
ADAM MARKEL
Keynote Speaker | Best-Selling Author | Resilience & Leadership Expert for Business Owners
@adamdmarkel
A bestselling author, keynote speaker, and resilience expert, Adam Markel helps individuals and organizations harness resilience to thrive in constant change. A former trial attorney and CEO, he brings real-world insights on leadership, teamwork, and high performance. As author of Change Proof and Pivot, and host of The Change Proof Podcast, he inspires growth through uncertainty.
secure your spot!
If you want to hang out with like-minded artists and learn the latest
tips and trends for pushing the boundaries of beauty, then don’t wait.
$179
Our Salon Pro Pass includes exclusive access to special guests, live demonstrations, inspiring keynote speakers, an intimate fireside chat, and an SKP cocktail party to connect, network, and unwind.
10:00 AM
Doors Open – Kickstart with Coffee & Breakfast
• Sign in, grab your swag, and start your journey at L.I.F.T. by SKP!
• Be sure to announce your arrival by posting a photo! @SchwarzkopfUSA #SchwarzkopfUSA & #LIFTbySKP10:30 AM
Welcome & Introduction with Matty Conrad
10:45 AM
MICHELLE CHANDLER – LIFT Your Voice:
What Story Will You Tell?
11:00 AM
Keynote Speaker: CHELSEA VONNE JAMES –
How to Grow on Social Media and NOT lose your Mind in the Process
12:00 PM
Lunch Break
1:00 PM
Keynote Speaker: ADAM MARKEL –
Resilient Success: Thriving in the Ever-Changing Salon Industry
2:00 PM
TRACEY CUNNINGHAM –
“Switch with Me” Live Color Demo
2:45 PM
Break
3:15 PM
Fireside Chat: Making the Switch with Tracey Cunningham & Matty Conrad
5:00 PM
denver event schedule
May 19, 2025
Happy Hour / Community Mingling @ Iron Works Speakeasy
Presenters and times are subject to change without notice.
get ready
Go deeper with exclusive speaker sessions, live demos, and a celebrity stylist Q&A designed to level up your artistry.
Connections that last.
Experience the magic.
Epic giveaways & merch!
where it all happens
Mile High Station
2027 W Colfax Ave, Denver, CO 80204
Located in the heart of Denver, Mile High Station is a historic event venue with an industrial-chic design, rich character, and warm hospitality. Once a steel and ironworks factory, the space blends raw architectural elements with modern amenities, creating a one-of-a-kind setting for unforgettable events.
