L.I.F.T. BY SKP
NASHVILLE: Amplify Your Artistry!
Get ready for two days of inspiration, education, and hands-on transformation designed to elevate your craft and business. Experience dynamic keynotes that will energize your mindset and help you create unforgettable client experiences. Watch live color demonstrations that push creative boundaries, and take part in interactive breakout sessions led by top artists, where you'll learn new techniques to refine your skills behind the chair.
September 14 & 15, 2025
Be the first to know – Sign up for early access!
TRACEY CUNNINGHAM
Featured Artist | U.S. Creative Director of Color & Technique,
Schwarzkopf Professional
@traceycunningham1
Known for her trendsetting techniques and A-list clientele, Tracey recently made the switch to Schwarzkopf Professional—and now, she’s sharing what led to her decision and what sets this color line apart. Don’t miss this exclusive opportunity to learn from one of the most influential colorists in the industry.
MATTY CONRAD
Host | Founder, VICTORY BARBER & BRAND | Award-Winning Men’s Grooming Expert
@mattyconrad
Returning for the second year as our host, Matty Conrad brings his signature energy, industry expertise, and deep connection to the stylist community. Before founding Victory Barber & Brand, he worked closely with Schwarzkopf Professional and is known for engaging stylists at every level, sparking real conversations, and making every moment on stage unforgettable.
elevate your craft with icons
Legends lighting up the Music City stage
keynote speakers
ERIN KING
Keynote Speaker | Best-Selling Author | Energy & Engagement Strategist
@mrs.erin.king
Kick off the event with high-energy, science-backed insights from renowned human energy expert Erin King. After conducting the world’s largest study on energy alongside PhD researchers, Erin has helped industry leaders like Google, Disney, and the U.S. Navy unlock peak performance. Now, she’s bringing her game-changing strategies to salon professionals—teaching you how to prevent burnout, boost creativity, and show up with confidence behind the chair and beyond. Get ready to shift your mindset, work smarter, and harness your own Big Deal Energy to fuel lasting success!
JAY BAER
Keynote Speaker | Best-Selling Author | Client Loyalty & Marketing Strategist
@jaybaer
In today’s fast-moving world, client expectations are higher than ever—and the secret to long-term success isn’t just great hair, it’s unforgettable experiences. Jay Baer, a customer experience and business growth expert, has spent 30 years helping brands like Nike, Oracle, and Salesforce create loyal, raving fans. In this powerful keynote, he’ll reveal how speed, personalization, and client feedback can transform your salon’s reputation, boost retention, and turn happy clients into your best promoters. Get ready to walk away with real-world strategies to grow your business and keep clients coming back.
immersive workshops featuring
Josie Vilay
@josievilay
Carly Zanoni
@the.blonde.chronicles
Coming soon!
@schwarzkopfusa
Patricia Nikole
@paintedhair
Brendnetta Ashley
@edgybgirl
On the Mainstage!: High Contrast Blonding
with Patricia Nikole
9:00 AM
Doors Open – Kickstart with Coffee & Breakfast
• Sign in, grab your swag, and start your journey at L.I.F.T. by SKP!
• Be sure to announce your arrival by posting a photo! @SchwarzkopfUSA #SchwarzkopfUSA & #LIFTbySKP9:30 AM
Welcome & Introduction with Matty Conrad
9:45 AM
MICHELLE CHANDLER –
LIFT Your Voice: What Story Will You Tell?
10:00 AM
Keynote Speaker: ERIN KING –
Big Deal Energy
11:15 PM
Break
1:00 PM
Breakout Workshops
4:00 PM
Closing Message from Matty Conrad & Michelle Chandler
12:15PM
Lunch Break
Presenters and times are subject to change without notice.11:30 PM
Fireside Chat: Making the Switch with Tracey Cunningham & Matty Conrad
Mainstage: Live Demo with Tracey Cunningham — Demo & Switch with Me
Hands-on with Carly Zanoni - Learn More
Hands-on with Josie Vilay - Learn More
Hands-on with Brendnetta Ashley - Learn More
Hands-on with Artist TBD - Learn More
Please note: The Schwarzkopf Professional hands-on training will focus on placement, not finishing.
TOOL LIST: Schwarzkopf Professional will provide a mannequin head, tripod, color bowls & brushes, foils, working product, and towels.
PLEASE BRING: 10 sectioning clips, 2 rat tail combs, cutting combs, wide tooth comb, applicator board (if desired), spray bottle, and any other essentials you can't work without
OPTIONAL TOOLS: Shears, brushes, clips, and combs
5:00 PM
nashville event schedule
Sunday, September 14, 2025
Cocktails & Apps on Broadway
Monday, September 15, 2025
Keynote Speaker: JAY BAER –
Quick Clear Kind: Turning Customer Feedback into Salon Growth and Loyalty
Presenters and times are subject to change without notice.9:30 AM
Doors Open – Kickstart with Coffee & Snacks
10:00 AM
10:30 AM
Morning Opening with Matty Conrad & Michelle Chandler
Lunch Break
12:00 PM
1:00 PM
Breakout Workshops
Mainstage: Ribbon Lights Demo with Patricia Nikole - Learn More
Hands-on with Carly Zanoni - Learn More
Hands-on with Josie Vilay - Learn More
Hands-on with Brendnetta Ashley - Learn More
Hands-on with Artist TBD - Learn More
Please note: The Schwarzkopf Professional hands-on training will focus on placement, not finishing.
TOOL LIST: Schwarzkopf Professional will provide a mannequin head, tripod, color bowls & brushes, foils, working product, and towels.
PLEASE BRING: 10 sectioning clips, 2 rat tail combs, cutting combs, wide tooth comb, applicator board (if desired), spray bottle, and any other essentials you can't work without
OPTIONAL TOOLS: Shears, brushes, clips, and combs
Closing Remarks & Farewell from Matty Conrad & Michelle Chandler
4:00 PM
get ready
This isn’t just about learning—it’s about experiencing.
Take part in hands-on education, score exclusive giveaways, and connect with fellow stylists who just get it.
Network, connect, repeat.
Master your technique.
Exclusive prizes, merch & more!
where it all happens
Cannery Hall
1 Cannery Row, Nashville, TN 37203
Cannery Hall is the largest independent music venue in Nashville. Anchoring Cannery Row, just outside of downtown Nashville’s lower Broadway and “The Gulch, ” Cannery Hall is located in the Station District.
